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Call it a home­town kick in the pants, but if you saw the Chrysler ad with Eminem dur­ing the Super Bowl on Sun­day you totally get the ref­er­ence in the sub­ject title of this blog­post. I grew up in a sub­urb of Detroit. Depend­ing on who was ask­ing, I would either tell peo­ple that I grew up in Detroit (mean­ing, the region) or I would say “a sub­urb of Detroit.” I had close fam­ily mem­bers and friends who lived in the City proper. My uncle owned a flower shop in Detroit for over 50 years. I’ve never been embar­rassed for where I’ve been from, but there are times I’ve been ashamed to admit it. Not any­more. This City has been beaten up, scourged, rocked to its core, shat­tered, torn apart, and left for dead. And yet, it’s still stand­ing. It’s still sur­viv­ing. By many accounts, it is on its way back. This is the way we do it. This is how we like it. We’re the under­dog. We’re not a New York City, we’re not Chicago, we’re not Dal­las, Los Ange­les, or Atlanta.… we ARE Detroit. There are many great things hap­pen­ing in this city that is giv­ing us all hope.

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About Us

Echo Media is a cre­ative firm ded­i­cated to part­ner­ing with orga­ni­za­tions that choose to engage and influ­ence their cul­ture with bril­liant ideas and cre­ativ­ity. We focus on all issues related to mar­ket­ing and com­mu­ni­ca­tion: Brand­ing Strat­egy, PR, Dig­i­tal Media, Print Col­lat­eral, Out­door Adver­tis­ing, TV, Radio, etc

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Our Beliefs

Take a glimpse into our dreams and the things where we stand firm. Many busi­nesses have visions and val­ues, we have beliefs. These aren’t nec­es­sar­ily spir­i­tual or any­thing, but we do have deep con­vic­tions about these eight items.

  1. Dream­ing big is more than just grow­ing the bot­tom line of an orga­ni­za­tion. It’s about mak­ing a real dif­fer­ence in the world.
  2. Great ideas within a well-formed strat­egy equip great peo­ple to spread a great message.
  3. Being cre­ative and find­ing your unique voice in this world doesn’t come from copy­ing what every­one else is doing and doing things “the way they’ve always been done.”
  4. Sim­plic­ity rules.
  5. Fun. Hap­pens.
  6. Every­thing is mar­ket­ing. Every point of con­tact matters.
  7. “WOW’s” pro­duce engagement.
  8. Imag­i­na­tion is key to the process.
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