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Who Are We?

We are a marketing and communications firm that helps organizations grow. It’s that simple.

Echo Media is a Michigan-based full-service mar­ket­ing & brand­ing agency that exists to pro­vide creativity-based mar­ket­ing and com­mu­ni­ca­tions solu­tions to nonprofits, higher ed institutions, municipalities and mission-driven businesses who have a pas­sion to change the world for good. We lever­age the power of brand­ing and com­mu­ni­ca­tions for the social good.

We are here to assist you in a variety of marketing related services, whether with cost-effective mar­ket­ing and brand­ing strat­egy ses­sions, mar­ket­ing strat­egy devel­op­ment, updat­ing print col­lat­eral, dig­i­tal and social media strat­egy and man­age­ment, out­door adver­tis­ing, guerilla mar­ket­ing tac­tics, cus­tom TV spots and/or other growth-related solu­tions. Unlike other agen­cies, we pro­vide unpar­al­leled assis­tance at every stage of a project includ­ing com­pre­hen­sive strat­egy devel­op­ment, cre­ative imple­men­ta­tion and results-based man­age­ment. We get a rise out of see­ing your orga­ni­za­tion expe­ri­ence growth and success. We help organizations grow. It’s that simple.

Our goal is always to come along­side each client and help them “echo” their mission to their community in the most creative way possible.

Scott Bettinger – CEO

Scott Bettinger is the CEO of Echo Media and acts primarily as lead strategist for the agency. His passion is to help mission-focused organizations. Scott has over 20 years experience of helping organizations grow. Brainstorming ideas with the Echo creative team and clients then seeing them come to life to produce truly transformative experiences is what makes Scott smile. Well, hot dogs don’t hurt either … he’s kind of a connoisseur when it comes to the frankfurter.

Our Process


Devel­op­ing a mar­ket­ing and com­mu­ni­ca­tions strat­egy is the first step to achiev­ing max­i­mum growth for your orga­ni­za­tion. At Echo Media, we help orga­ni­za­tions iden­tify exist­ing and new ways to reach their desired tar­get audiences.


What good is the strat­egy and plan if it doesn’t get imple­mented? We’ve part­nered with orga­ni­za­tions of all sizes and styles to pro­duce cre­ative and engag­ing mar­ket­ing campaigns that best reflect each brand.


As part of a suc­cess­ful com­mu­ni­ca­tions strat­egy, orga­ni­za­tions must set in place met­rics and goals that keep all teams account­able to the results. Con­stant analy­sis and adjust­ment is nec­es­sary to achieve max­i­mum growth.